The history of the Christmas jumper itself is also hard to unravel. Some sources suggest that the original Christmas jumpers were worn by Icelandic fishermen in the late 19th century. Due to the perilous nature of the work, brightly coloured and unique knitwear meant that it was easier to identify the dead. Whether this is true or not is a subject of debate but we can trace Christmas jumpers at the very least back to the 60s and 70s. Those Christmas TV specials fronted by lovely grandads, singing, in colourful sweaters. Andy Williams and Val Doonican were early supporters of the trend.
Then suddenly about ten years ago the Christmas jumper started to trend. Was it the recession giving us something to be cheerful about? Was it the rise of the hipster and their well-documented love of irony? Whatever the reason sales of Christmas jumpers went through the roof around 2012 and they haven’t really seen a decline since. Lidl have their own Christmas jumpers, Topman and the likes all got on board, even high fashion has had a go at the market. This Dolce and Gabbana number should set you back a little more than a grand.